Regional Marketing Execution Manager (Modern Trade) - #3060110

Coca-Cola HBC Russia


Дата: 23.11.20 4:37
Город: Москва, Москва
Категория: Маркетинг, реклама и PR
Зарплата: договорная
Тип работы: Постоянная работа
График работы: Полный рабочий день

ABOUT THE ROLE Regional MT (Modern Trade) Marketing Execution Manager role is aimed to connect cascaded down Country MT channel strategies into strong regional execution plan based on subchannel’s and TOP customer’s specifics, following the guidelines coming from Country Picture of Success (Merchandising standards, zoning, POP and equipment type per zone, pricing compliance). Reporting to the Marketing Execution Manager, this role will work on guiding disciplined in-store execution of national activities. In this role you will work closely with key business stakeholders and mainly with Regional LKA Sales Manager, Regional Execution Sales Manager, Supply chain, Finance teams and Central Office Marketing MT teams to deliver right execution MT channel strategy. The objective is to drive sustainable MT Channel development and growth of share and quality execution within. KEY RESPONSIBILITIES
Contributes to the co-creation and cascading down of the annual regional BP:

split key initiatives (unforgivables, permanent equipment, fully funded activities) per subchannel, TOP LKA customers, support Sales managers to cascade down annual BP to KAM level during Commercial areas BP cascading down sessions, adopt and present customer marketing plans during annual negotiation campaigns with TOP 3 LKA MT customers, regularly review BP targets achieving and corrective action plan developing on Monthly BPMS meetings

Contributes to achieve Unforgivables execution targets:

split regional targets by months, by LKA customers & align with RLKAM, support RLKAM to cascade down targets to KAM level, review results based on RED & SAP reporting and develop corrective actions on weekly sales & marketing meetings

Contributes to translate zoning principles and achieve permanent equipment execution targets:

split regional targets by months, by LKA customers and alignes it with RLKAM, support RLKAM to cascade down targets to KAM level, review results based on SAP & RED reporting (racks numbers & coverage, zoning vs PicOS, warehouse stocks) and develop corrective actions on weekly sales & marketing meetings run market visits to get feedback on equipment (functionality, ergonomics, attractiveness) & communicate to Central Support Office

Contributes to cascading down Fully Funded initiatives and its targets achievement:

split regional targets by months, by LKA customers to align with RLKAM (number of POP, coverage, availability targets) develop regional Fully Funded roll-out plan
review results based on SAP & RED reporting (POP availability, displays number, warehouse stocks) and develop corrective actions on weekly sales & marketing meetings run market visits to get feedback on POP & communicate to Central Support Office

Maps and Identifies MT Channel Regional opportunities and calculates Size of the prize for TMA Actively searches for region best practices and ideas from other industries and regions for re-applying Contributes to planning of MT POSM distribution through validation of address programs with Regional POP&EQ Manager Runs risk assessment and design contingencies planning for Regional MT channel programs and by ensuring zero business losses SPOC for Regional LKA Sales Manager, Regional Execution Sales Manager, MT Marketing Manager and Regional Marketing Execution Manager on daily level Responsible for the personal development and growth, manages with discipline PDF processes (career planning as well as IDP)
ABOUT YOU IN THIS ROLE Qualifiers:
University diploma

Fluent English 3 years comparable experience in large, complex, multi-channel organizations
Criteria for success:
Able to cascade down strategies into clear actions Leads high performance teams and engages team members around a common vision with a sense of belonging, inspires strong results delivery Leads by example and acts as ower Curious to understand more and passionate to bring the current status level up Positive change agent and excellent in situational leadership Excellent ability to communicate effectively at all levels including Executive team High analytics skills

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