Director of online store/Head of E-commerce - #3059956

ООО Сислей Косметикс


Дата: 23.11.20 4:28
Город: Москва, Москва
Категория: Топ-менеджмент
Зарплата: договорная
Тип работы: Постоянная работа
График работы: Полный рабочий день

Responsibilities :
Web Managing the functional development of the website Control of tech support and website backup Hosting and platform management BD and sales Yearly planning, budgeting and execution of an E-com project development strategy Operational front-end and back-end management Optimization of all business processes Optimization of all costs and financial results Yearly planning, budgeting and execution of CRM and Digital marketing strategies Analyses and monthly reportsOperations
Federal delivery service management Warehouse management (storage, stickering, goods screening, order picking and packaging, yearly inventory count) Customer service management (call-center, online-helpdesk)Marketing
Execution of e-com marketing strategy and activities Monthly initiation and execution of advertising campaigns in the digital segment for E-store awareness, sales, traffic flow and conversion rate growth: SEO, Paid Search, SMM, Affiliation, Retargeting, Market-place, Programmatic, Partnerships and other channels Management and development of all e-com CRM activities:
Client database management Segmentation and customer behavior analyses Email-marketing: trigger and campaign emails Sms and post mail campaigns Discount and loyalty programs Motivational activities
Marketing performance analyses (Google Analytics and other systems) and monthly reports
Requirements:
Experience in leading and managing of e-commerce platform. Understanding of different marketing channels specifics (Partnerships Admitad, Retargeting Criteo, Retargeting Facebook, Programmatic, SEM and other marketing services) Advanced level of web-analytics (Yandex.Direct, Google.Adwords, Yandex.Metrics, Google Analytics). Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tool Experience in CMS Bitrix, Webasyst, 1C, CRM-platforms Comprehensive knowledge of e-commerce business, information technology, sales, and operations processes Experience in setting goals to contractors/agencies and monitoring their execution Native or fluent English Proficient skills Excel Conditions:
Opportunity to launch e-commerce project and lead it Ambitious goals and the opportunity to realize them A team of like-minded, focused on result Family and positive atmosphere Official employment Medical insurance


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